Branding 101

‘Your brand is your promise to your customer.

Your brand is your company's signature, it's your stamp, your emblem.

It’s made up of everything representative of your business, on both small and large scales. It's your business’s set of standards, its favorite color, its aesthetic and its message to customers, staff and the market. The actual term is very broad, however. Here's where to start:


A branding package consists of:


1) A Logo

2) Font Kit

3) Color Kit + Codes

4) Customized Templates

Each of these can go somewhere so you can leave a little bit of your company's breadcrumbs - places like your email signature, stationary, business card, services pamphlet, even pens. Your brand is like your uniform, how do you want to be remembered? Less is more, get to the point and make it personal.


Defining your brand is like a journey of business self-discovery. It can be difficult, time-consuming and uncomfortable. It requires answering questions that create a sketch for you to later color in. 

What is your company's mission?

What are the benefits and features of your products or services?

What do your customers and prospects already think of your company?

What qualities do you want them to associate with your company?

In finding these answers you'll open a new door on how to expand your mission in business. How to cater to a specific demographic, how to find them. How to reach out to them best. What makes them tick? You can get down to what their favorite ice cream flavor is so you can go ahead and find the best recipe for that, too. Sound far-fetched? Companies like Coca-Cola and Amazon populate our screens with commercials displaying euphoric lifestyles that most of us only dream of having. What lifestyle is your customer buying into? Once you've had this pow-wow with yourself and your team, you'll create a fool-proof household brand. Your company culture will even be inspired by your new-found knowledge, you'll create a team and environment based off your standards, vision and goals.

Our resources are rock-solid, consult with us to get you on your road to brand success.


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